The Akshaya Tritiya offer was launched at Joyalukkas Jewellery Showroom in Mysuru on Apr.8 by Ramesh (RBI staff) in the presence of C. Joffy Paul (Branch Manager), Mohammed Jabiulla (Assistant branch in charge), staff and customers. Akshaya Tritiya, also known as Akha Teej, is an auspicious and sacred day for Hindu and Jain communities. It falls on the 3rd Tithi (lunar day) of the bright half (Shukla Paksha) of the Indian month of Vaishakha. Akshaya Tritiya, which falls on Wednesday, 18th April, is considered as one of the luckiest days by Hindus.
