Mysore/Mysuru: Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the world, has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #MakeWayForTheBride which depicts the grand entry of brides, the hallmark of modern-day Indian weddings.
The wedding anthem, released in an aesthetically shot 3-minute video that has already garnered two million views on social media platforms within the first 48 hours, features celebrity Brand Ambassadors of Malabar Gold & Diamonds, Anil Kapoor and Kareena Kapoor along with brides from diverse regions of the country.
