Bengaluru: Kannada Development Authority (KDA) Chairman T.S. Nagabharana said that Karnataka Milk Federation (KMF), which has a variety of milk products and by-products, should act as a Kannada Ambassador by printing the names of all its products in regional language.
Speaking at a online meeting to review implementation of Kannada in KMF here on Tuesday, he said that the products were sold across the globe and having Kannada on them was like promoting Kannada language everywhere. In fact, KMF has over 130 products which were being exported all over the world. Every product should be given unique name in Kannada to popularise it. Nagabharana said, it has come to his notice that the names of several Nandini outlets were in English. One of the products had been named ‘Chakki Laadu’, a non-Kannada word and it had been reported in media. Was it right to work as a brand for English when the Federation has been a lifeline of lakhs of farmers. Already, the Authority had written a letter to the Federation Head seeking clarification.
