Mysuru: “Kirana shops or unorganised shopkeepers posses the best marketing skills in the world, so spend time with some of them. They don’t use AI, data or laptops, but have the best brain skill and understand what the community requires,” said Rajeev Krishnan, Vice-President of Target Corporation, US.
Delivering the keynote address during 6th International Conference on “Marketing in the AI Era: Reshaping Global Marketing” organised by SDM-IMD at its auditorium here recently, Rajeev Krishnan emphasised on the importance of thinking beyond conventional frameworks and challenged the audience to think differently. While artificial intelligence (AI) has garnered significant attention as a solution to many modern challenges, he said AI is not the answer to everything. Equally problematic, he noted, is a lack of understanding of one's community, which can hinder meaningful progress.
