The land’s rishis of a distant past, as portrayed through sculptures of centuries vintage and the faded paintings that are found in caves that have not been exposed to vagaries of climate and sunshine are hard to be seen without flowing hair on the scalp as well as face. Maybe, sporting copious hair, tied in a compact heap was the norm for spiritual and scholarly pursuits in their times. Also, mendicants, relying chiefly or exclusively on charity of members of society for their needs of life, including food, shelter and clothing, kept company of sorts with the rishis in the matter of allowing hair growth for a different reason, mostly economic. Thus, hosting hair, either for impressive presentation or uncaring attitude towards the black strand may have not been bestowed haircare in times long past.
Hair no longer figures in the matter of urban-rural divide on a scale wider than most other angles, going by a study revealing that while urban India spends three times as much on haircare products as those in rural, one of every two rural consumers is seeking entry-level hair nourishment products, resulting in 54 percent share of the segment from rural parts. Haircare products industry never had it better.
