Once a wise man said, “Gold is no longer an investment. It is no longer a portfolio item. Gold is your lifeline and I mean it literally.” And who better than the Indians would acknowledge the Power of Gold. Be it childbirth, festivals, housewarming, or marriage occasions; each special event is marked by the purchase of gold or gold ornaments. And with Akshaya Tritiya just around the corner, basking in the gleam of bright golden beauty is indispensable.
Though essentially a chemical element, Gold is much more than a metal. It finds widespread use across domains like jewelry, medicine, electronics, food, and many more. Owing to its rareness, it carried enormous value and is one of the most costly items traded globally. As per the Indian society, gold is associated with Maa Lakshmi, the Goddess of Wealth, and hence is believed to bring prosperity and richness along. To commemorate this, every year people throughout the country try to buy gold on Akshaya Tritiya and Diwali. And Melorra presents the finest range of jewelry if looking to purchase gold on Akshaya Tritiya.
