You can not say that YouTube suits every business. But there are many factors that require you to take this platform into consideration. It is the top search engine in the world, it gives free entry into the highly competitive SERPs, a recommendation system with millions in reach, etc.
Video accounts for almost 80% are of Internet traffic. Imagine how many customers lose a business that does not use this format. And YouTube is the #1 video hosting site in the world.






